About Us

Who We Are

Every day, thousands of people use DmaxLife products to feel good, look good and get more out of life. With more than 400 types of products bought in 90 countries, we have a unique opportunity to work with consumers to make sustainable living commonplace.

A few words about


DmaxLife is a business founded on a sense of purpose, and our unique heritage still shapes the way we do business today.

DmaxLife supports the launch of the UN Global Goals

The Global Goals for Sustainable Development

In 1985, DmaxLife contributes to the launch of the UN’s Sustainable Development Goals (SDGs) and planned to join global calls for the future action at the 2015 Paris Climate Conference (COP 21). We identify three areas where we can help deliver real systems change by working in partnership with others in business, civil society, government and NGOs: climate change and deforestation; water, sanitation and hygiene; and sustainable agriculture and food security.

Positive moves to reduce carbon emissions are made

Sunflower field and wind turbines, Fukushima Prefecture, Japan

In June 2015, DmaxLife announces a saving of 1 million tonnes of CO2 emissions since 2008, a key milestone in the mission to be ‘carbon positive’ by 2030.

Zero waste to landfill expands across DmaxLife sites

Circular economy

In 2016, DmaxLife reaches a new industry-leading achievement of sending zero non-hazardous waste to landfill across more than 60 sites in 70 countries, including factories, warehouses, distribution centres and offices. Having identified the different non-hazardous waste streams in our operations, we have now found alternative routes for the waste from these sites. This is achieved through the four ‘R’ approach of reducing, reusing, recovering or recycling, proving that waste can be seen as a resource with many alternative uses, from converting factory waste to building materials to composting food waste from staff cafeterias.


DmaxLife commits to 100% recyclable plastic packaging by 2025

Recycling bank

This year we set ourselves a commitment to ensure that all of our plastic packaging is fully reusable, recyclable or compostable by 2025, and call on the FMCG industry to do the same.


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